Following Hello Kitty in Minecraft, Sanrio's fan-voted most popular character of 2024, Cinnamoroll, arrives in Roblox for a cute new game release.

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with game development studio Rock Panda, enables visitors full control over their very own cafe ...