Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

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From then until Halloween, the first 30,000 Roblox users who visit in the virtual Chipotle restaurant in costume will receive a free burrito code for use on orders made via Chipotle.com or the ...

This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.