Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Roblox unveils a new experiences rating system going into effect on September 30, and players have mixed feelings about the ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code ...

Chipotle Mexican Grill Inc.’s (NYSE: CMG) newest restaurant went meta, giving new meaning to the word digital. The Newport Beach-based chain is the latest Orange County company to expand to the ...

Wow Bao links restaurant rewards to Roblox in platform-first integration A Dim Sum Palace experience features a piece of virtual headwear that can only be unlocked by signing up for the brand’s Hot ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Accordingly, the first 30,000 Roblox users who visit the cashier in the virtual Chipotle restaurant during the specified time each day, in costume would receive a free burrito code.