Roblox is a multi-player gaming platform that’s been around since the early 2000s, but most of the world discovered it earlier this year after a global pandemic and national lockdowns forced us ...

"Coldplay's Moon Music Roblox campaign: 25M visits, 76M engagements, and #1 Billboard debut—engaging Gen Z fans through interactive quests!" ...

In the last week alone, the Roblox dev team has showcased numerous changes/upgrades to its gameplay systems and overall game systems that were designed to try and make the game more “accessible ...

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Roblox has launched and open-sourced its Cube 3D model to make it accessible to users on and off the platform. The UGC platform has also launched the beta version of its mesh generation API that ...

The gaming industry has entered a pivotal phase, wherein innovation, user engagement and platform expansion are reshaping investor expectations. Two names often at the center of the conversation are ...

Lasting Impression: Gen Z & Alpha spent a remarkable 334m minutes with the campaign – equivalent to watching the movie 330,000+ times.

The popular Roblox game Steal a Brainrot has quickly become one of the platform’s most talked-about titles, not only for its competitive character-stealing and trading gameplay but also for the ...