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Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Roblox Restaurant Tycoon 2 lets players live out their fantasies as a cook for a famous restaurant or run their own establishment. It is a simulator of sorts.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.