Roblox released The Eyes of Emeraldwrath, a limited-edition unique face, in the avatar shop on February 27, 2009. It cost 15,000 Robux and was limited to 121 copies, with 14,000 favourites.

The hit game’s new items come in limited quantities and can be resold, with creator royalties enforced. But Roblox isn't using NFTs.

One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.