Fashion's Strategic Battleground. In the fashion industry, new product development is a high-stakes process centered around ...

When firms develop new products there are a number of steps they go through. From idea generation to prototype development to product development to commercialization to assessing the new product ...

For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development ...

Explore Topics b2b Innovation new product blueprinting organic growth product design product development Technology ...

Citation Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...