NYX said it will use Samsung's Gear VR Controller technology, which is powered by Facebook's Oculus platform, to create virtual makeup tutorials.

NYX is taking advantage of VR technology to add value to its makeup offerings, reel in shoppers with different price points and play to a more tech-savvy shopper base. These shoppers are all about the ...

Virtual reality makeup tutorials could be the next in-store beauty craze, thanks to NYX Professional Makeup and Samsung Electronics America. The cosmetics brand, which is part of the L'Oréal ...

NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does.

In addition, on Saturday, April 15, NYX Professional Makeup will host a free meet-and-greet with YouTube star, Bunny Meyer, known to fans as “grav3yardgirl.” ...

Join Sonjdra, a Vancouver-based Makeup Artist, as she creates a stunning look featuring Daisy! This tutorial showcases the ...

The NYX Professional Makeup x Chilling Adventures of Sabrina Part 3 is available to buy in Boots from 25th January 2020. Follow Laura on Instagram.

Beauty mavens and neophytes alike will soon have thousands more glittery, glossy, glamorous reasons to celebrate when NYX opens in the Miracle Mile Shops at Planet Hollywood on May 19.