Porter's Five Forces determine the shape of an industry, from internal competition to the negotiating power of customers and suppliers.

Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a ...

These strategies are known as generic strategies. Michael Porter developed the generic strategies in 1985 and aimed them at helping companies achieve a competitive advantage in any market.

What are business generic strategies? refers to how a firm positions itself within an industry in general. Cost leadership, differentiation, focused cost leadership, and focused differentiation are ...

In 1980, Michael Porter described three generic strategies that a company of any size (small, medium or big) can choose to pursue its competitive advantage. These strategies are lowering the cost ...

A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...