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By changing its logo, Mastercard is attempting to align itself with other iconic brands that are so well-known they don’t need to be identified by words. “Mastercard has had the great fortune ...
Mastercard has dropped the word "Mastercard" from its logo. It will now appear as just the two intersecting circles of red and yellow, with orange in the middle. The move comes as digital payments ...
Mastercard Inc (NYSE: MA ) branded credit cards will undergo a face-lift as several future cards will only include the iconic red and yellow circles, the company said in a press release. What ...
The new logo will begin to roll out this year, and will be attributed to new cards as the existing 2.3 billion expire, alongside all print collateral, ATMs, digital applications, head offices and ...
The Purchase, New York, company said Monday that 80 percent of people recognize the Mastercard logo even when its name isn’t present. It also points to the changing nature of exchanging currency.
1979-1980 Master Charge becomes Mastercard, and the ‘I’ symbol disappears from the logo. 1990 The ochre circle is replaced by a brighter yellow and the sans serif wordmark is italicised.
The company said more than 80 percent of people instantly recognize the logo so removing the name Mastercard from cards is the "next step in our brand evolution." ...