Key Points Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.

KEEGAN: Kroger is making quite a bit of money on this right now. So Kroger has its own data sciences company within its corporate structure called 84.51.

CINCINNATI Kroger, working with the data collection and marketing company dunnhumbyUSA, which it co-owns, has started to directly target its customers with personalized coupon offers based on ...

Loyalty programs present a unique opportunity for businesses to collect zero- and first-party data in a manner that is both consensual and beneficial to the customer. Rewards create an attractive ...

Consumer Reports uncovered that Kroger collects vast amounts of personal data through its loyalty program. The grocery giant then sells this information, often inaccurate, to more than 50 ...

Albertsons is included in this because Kroger and Albertsons recently announced a $24.6 billion merger, which would create the - take the No. 1 and No. 2 supermarket chains in the United States ...

Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division. The data ...

Albertsons is included in this because Kroger and Albertsons recently announced a $24.6 billion merger, which would create the - take the No. 1 and No. 2 supermarket chains in the United States ...

Albertsons is included in this because Kroger and Albertsons recently announced a $24.6 billion merger, which would create the - take the No. 1 and No. 2 supermarket chains in the United States ...