Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

On Variety’s Strictly Business podcast, the Roblox VP covers immersive ‘Godzilla x Kong’ event and brand hubs, which now include Netflix Nextworld.