Get ready for the next stage of metaverse-aligned ads, with Google launching new ad space within Roblox as the first of its gaming in-world promotions.

In-game ad firm Anzu has revealed an exclusive partnership with games marketing firm Livewire to help Asia-Pacific (APAC) advertisers reach players in Roblox. The partnership will allow APAC ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.