Oracle Database In-Memory will run on the same computer systems that companies use today with their Oracle Databases and support the business applications they currently use without modification.

Oracle's new in-memory database technology promises to increase database query speed by 100 times or more, along with double the transaction performance, said CEO Larry Ellison at Oracle OpenWorld.

Oracle's Database 12c, which offers multitenant and in-memory options, is generally available and the latest release is the company's primary product to quell concerns about the competition.

Oracle has attempted to destroy the value proposition for customers thinking of switching to SAP's HANA in-memory database, announcing an in-memory option for its pluggable 12C database.

If Oracle can stop rivals in their tracks on the real-time analytics front, the company's database -- under fire from open source alternatives -- will keep customers for multiple investment cycles.

Customers can use SAP applications together with Oracle Database In-Memory to perform real-time data analytics and transaction processing on their existing applications, by adding SAP tables into ...