Many interactive marketing techniques allow sellers to engage their audience, provide interesting -- and even fun -- shopping experiences and learn more about their target consumers.

9. Make Sure The Contest Is Authentic To Your Brand Social media giveaway contests are a fun and interactive way to encourage customers to engage with your brand in ways they typically wouldn’t.

Gamification offers several key benefits for QSR marketing. It enhances messaging engagement by making emails and SMS messages fun, interactive, and rewarding, which leads to higher open and ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

When I'm talking to other marketing people about my job, one of the things I hear over and over again is, "You're so lucky! You get to have fun with your marketing. "I wish we could have fun in our ...

However, its Web site is optimized for mobile and offers the same functions. Targeted fans will be able to access the interactive content on their mobile phones, which also has easy sharing access to ...