Examples of Brand-Positioning Strategy. Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, ...

To help you get you started, here are 7 types of branding strategies that have the potential to build brand equity for your business – with examples to illustrate how these brand strategies work ...

A push strategy is the near opposite of a pull strategy, in which the consumer's interest in the brand is piqued and he is urged to "pull" the product closer to deepen his relationship with the ...

The right innovation and brand strategy can be the difference between rising above the crowd and fading into obscurity.

Consider, for example: • Apple: Featuring simplicity, lifestyle and emotional design, Apple's brand strategy echoes its core pillars from packaging to presentations.

For example, a company that makes healthy drinks and snacks might find it difficult to employ a master brand strategy if wanting to diversify its business into spirits and libations.

Brand reputation is shaped not just by what a company says about itself, but by how it listens and responds to what customers ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly ...