Excel’s Analysis ToolPak allows users to do a wide variety of more advanced data analysis. One function it offers is a tool that can quickly calculate a series of basic descriptive statistics for a ...

If you are tackling tons of data from qualitative research, this post will take a deep dive into how descriptive statistics work and how you can perform this type of analysis.

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

Learn how to use Excel’s What-If Analysis tools, including Goal Seek and Scenario Manager, to explore different scenarios and outcomes based on variable data inputs.