CoLab aims to bring together like-minded agencies, brands and consumers to address respondent quality issues in the industry, focused on respondent-first experiences in the market research industry.

That changed last month, and the company is now expanding AI coding capabilities to Google Colab, its cloud-based Python development environment.

It now also features integration with Google's other products and can export code to Colab, the company's cloud-based notebook environment for Python, as well as help users write functions for Sheets.