Brand management has become an outdated process. In order to win loyal customers in this new business landscape, companies are turning to “brand experience management" (BXM). In fact, over 70% ...

Brand management is not about rigid enforcement of frameworks, rules and practices. Successful global brands are managed by balancing ‘consistent brand guardrails’ with the ‘freedom to adapt to ...

As cliché as it sounds, an ounce of prevention is worth a pound of cure when managing brand reputation. A proactive PR ...

In brand management, DAM platforms are ideal for quantifying and tracking the KPIs that impact the brand. And if you stay on top of these key performance indicators, you can improve both your ...

MBA in brand management is a highly specialized educational course that equips you with substantive knowledge about brand management. If you are willing to pursue a career in managing one of the ...

By methodically increasing the maturity of your brand management. Evolving your brand and digital asset management (DAM) will enhance your customer’s experience and drive revenue growth.

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The bottom line on the brand management era at GM is the company's market share. GM has lost 2.8 points of market share, from 31.3 to 28.5, since 1996, according to the Automotive News Data Center.