In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value. This model ...

Building brand equity is the primary function of branding. Brand equity is a concept that stands for the strength of a brand, both on the level of the consumers, and in the market. The Brand Equity ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand ...

When people speak of “brand equity” they mean the public’s valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by the ...

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand ...

S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul, Examining Brand Equity Antecedent/Consequence Relationships, Journal of Marketing Theory and Practice, Vol ...

Aaker's Brand equity model David A. Aaker Aaker defines brand equity as a set of five categories of brand assets and liabilities linked to a brand, its name and its symbol. These can add to or ...