1. Best B2B digital marketing / social media campaign example If you’re crafting a social media campaign for B2B leads and buyers, LinkedIn should be on your priority list of social networks.

Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

The right way to do B2B content marketing: 5 examples B2B content marketing done right looks like these five examples. Study these brands and their content to see the light.

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category ...

What is B2B commerce example? The finished goods are sold to other manufacturers or wholesalers in a B2B model. Manufacturers in the B2B arena can be found in the auto industry. Individual car parts, ...

It's generally said that B2C is better at using social media than B2B. I'm not so sure this is true. The fact that there are fewer B2B examples of the use of social media is probably due to the ...

Craft messaging that resonates with their unique needs and avoids generic B2B marketing lingo. Example: Imagine offering marketing automation software. The ICP could be a mid-sized marketing agency.

For B2B marketers marketing automation specifically helps to quickly understand how likely a new lead is to convert or an existing lead is to spend again. This is based upon prospect/lead scores ...

Integrated marketing ensures that various tactics are all working together toward a common goal and telling the same brand story. Here are a couple of simple B2B examples. 1.