Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Articles written by Anindya Ghosh ...

Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas) WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally ...