Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

The University of South Carolina board of trustees approved the change Friday. The Gamecocks’ agreement with Under Armour, ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...

The retailer now anticipates an additional $100 million in tariff-related costs, even as it works to mitigate the impact of the levies.

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

Under Armour plans to launch its first piece of clothing made from shed-reduction material this fall. Besides testing in the lab, Under Armour tests products in the field.

Under Armour’s gross margins were around 50% after the Covid hit, but inventory pressures in the industry have driven margins down to 46.1% for the most recent quarter.