Pierpaolo Piccioli is the new creative director of the iconic fashion house Balenciaga. Parent company Kering announced Monday that he replaces Demna.

Balenciaga has named Pierpaolo Piccioli as its new creative director. Piccioli, who previously led Valentino, will oversee women’s wear, men’s wear, accessories, and couture for the brand. The appointment comes after Demna,

The seasoned Italian designer starts on July 10 and is to present his first designs in October during Paris Fashion Week.