The browser wars could be about to heat up in a big way, with ChatGPT-maker OpenAI apparently set to launch its own web browser in the coming weeks. According to Reuters, that could put significant pressure on Google Chrome and potentially “fundamentally change how consumers browse the web.”

Nvidia-backed Perplexity AI said on Wednesday it has launched Comet, a new web browser with AI-powered search capabilities, as the startup looks to challenge the dominance of market leader Alphabet's Google Chrome.

OpenAI has its work cut out – Google Chrome, which is used by more than 3 billion people, currently holds more than two-thirds of the worldwide browser market, according to web analytics firm StatCounter. Apple’s second-place Safari lags far behind with a 16 percent share. Last month, OpenAI said it had 3 million paying business users for ChatGPT.