Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Before he's expected to pass the torch to his son, Shedeur, 'Prime Time' had one of the most noble gestures by honoring his ...

On Friday, Sanders took to Instagram to share a 3.5-minute-long testimony powered by Nike, that he wrote to his mother, ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

Like Deion’s Diamond Turfs, Jackson’s SC Trainers and Barkley’s CB line are all still released in retro lines today. They are ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders shared pictures of his pregame Nike sneaker selection process. Shedeur Sanders explains how he wants to change Deion's Nike cleats. Published Mar 30, 2025 ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at ...