Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.

SBUX is betting on a disciplined test-and-scale model to cut wait times, lift service speed and drive profitability gains.

Starbucks unveiled a new coffeehouse design as part of its overall plan to regain its place as the ultimate third place.

Starbucks got its start as a local coffeehouse that offered a "third place" for customers to escape to - avoiding their place ...

Starbucks ( SBUX) made various short-term changes to achieve its turnaround goals, including free in-café refills on hot and iced brewed coffee and tea at participating locations. It returned ...

Starbucks remains the world’s largest coffee chain, but the Seattle-based company has reported five straight quarters of ...

A rundown of 5 piping hot design changes from Starbucks’s otherwise sobering quarterly earnings call. Starbucks held its quarterly earnings call Tuesday, during which CEO Brian Niccol ...

Starbucks has unveiled its latest plans to lure customers back inside its stores, choosing to lean into comfort after ...

Inside the company’s newest redesign in Bridgehampton, New York. Starbucks plans to redesign up to 1,000 locations with the ...

Over the last several years, the coffee giant alienated customers by effectively turning stores into takeout counters for ...