Sherwin-Williams is no stranger to iconic, best-selling paint colors. But starting last year, the brand began honoring its ...

Sherwin-Williams has chosen their 2025 "Loneliest Color," Radiant Lilac.The Loneliest Color is chosen because it is the least ...

Rather than burying that bottom-ranking shade, Sherwin-Williams is putting it front and center. For the second year in a row, the brand is spotlighting its “Loneliest Color,” the least popular shade ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

Regardless, Radiant Lilac is getting buzz at an opportune moment when purple seems to be on the rise in the interior design ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

As Creative Director of The Loneliest Color ... the director of color marketing at Sherwin-Williams. If anyone can convince us to experiment with this shade, it's Dapper Dan.

For the second year in a row, Sherwin-Williams is announcing their “Loneliest Color of the Year.” This year’s winner is ...

Dallas Wings guard Paige Bueckers made her return to Minnesota on Wednesday night — the state she called home for the first ...

I love The Loneliest Color 2025 Radiant Lilac for the quiet confidence it conveys,” Bueckers said in the release. “Through my partnership with Sherwin-Williams, I want people to feel inspired ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...

I love The Loneliest Color™ 2025 Radiant Lilac for the quiet confidence it conveys," shared Paige Bueckers. "Through my partnership with Sherwin-Williams, I want people to feel inspired and ...