In Massimo Giunco’s epic takedown of Nike’s strategy on LinkedIn, its former senior brand director notes the shift in the company’s marketing investments from “brand enhancing” to “sales activation”, ...

WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, discussing the story of the Nike brand and the role of brand ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

Bath & Body Works has appointed Daniel Heaf as CEO. Most recently, he was Nike’s chief strategy and transformation officer.

In 2020, former CEO John Donahoe became Nike's CEO and switched to a direct-to-consumer strategy to pursue higher gross margins. As a result, some of Nike's products were removed from third-party ...