LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices. The post LinkedIn: The marketer’s guide appeared first on MarTech.

B2B marketers are reallocating their event marketing budgets, and 43% are instead investing in content creation.Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no ...

"LinkedIn influencers are seasoned professionals and trusted voices in their respective fields. This makes it all the more important for them to lead by example when it comes to responsible ...

"We once again saw record engagement, as LinkedIn's 756 million members use the network to connect, learn, create content, and find jobs," Nadella said on a call to investors on April 27.

LinkedIn Corp. rolled out new technology and products Thursday to keep members on its network longer, a move that could help generate more data and make it more valuable to Microsoft Corp.