Formula One's revenue growth is driven by rising media rights value, expanding sponsorships, and increasing global popularity ...

Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in ...

"The F1 fanbase is evolving with a growing audience of young women fans, so let's amplify their presence and have their stories told." American Express also recently announced a multiyear global ...

“Keeping F1 relevant all year is vital. This year we will see the F1 movie released, which will be a huge moment for our sport as we reach new fans globally and will have a big impact in the US ...

Announcing the news, F1 said the relationship will ... sport’s platform of a hugely passionate global fanbase and to champion positive community impact.” ...

After more than a decade in senior leadership roles with Ferrari (including an eight-month run as its F1 team principal), Mattiacci serves as Aston Martin’s global chief brand and commercial ...

“This is a global stage for ... and-stripes presence in F1 can only help with the interest levels that could further elevate the relatively nascent American fan base. As Liberty president ...

Applied Analysis, a Nevada-based data research firm, reported a $934 million economic impact resulting from F1 in 2024. For comparison, the inaugural event in 2023 kicked off with a larger impact ...